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They like to be asked about their opinion, they don't like to be shouted at, they don't like people taking about "me, me, me", "my project", "my neck on the line", "you let me down". People don't like to be told what to do, they don't like to be given non-negotiable tasks. (O)wnership – People do not respond well to "Command and Control" style of management. If the commitment from an individual isn't present, they won't make it to the team. Does the person have an intrinsic drive towards achieving goals? Motivation will ebb and flow but Commitment is the underlying drive to get to a particular outcome. (C)ommitment – Attitude is the most important thing to look for in a person. To help with this, David came up with CORE, a framework for achieving excellence in human beings. Your team is your vehicle to success, so recruitment of the right team members is the difference between winning and losing. "At the nucleus of every great team is a strong CORE"īuilding the right team – The CORE principle The most important part of any successful business programme is to understand, think, reflect about yourself and how you operate. He goes to work to train and to win.įrom a business perspective, our projects may suffer from ups and downs but we all have the choice to decide what attitude we should adopt to tackle them. There may be days when his motivation fluctuates, but his attitude is always the same. His attitude is excellent – enthusiastic about his craft, always emitting energy and positivity. He is a rock of consistency, he reacts in the same way and maintains his composure, even in times of crisis. "As a Leader you need to be a solid rock of consistency"īrailsford is a great leader. So what lessons can the CxO learn from Sir David Brailsford about Digital Transformation?
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Not satisfied with this monumental achievement, he then went onto the lucrative world of professional road cycling where he became principal at Team Sky, going onto win the Tour de France yellow jersey a record 4 times in the last 5 years with Sir Bradley Wiggins and Chris Froome. Being an avid fan of both sport and business, his methods have certainly inspired the way that I approach both my personal life and work. He led Britain’s cyclists to 105 World Championship medals, 50 of which were gold, 30 Olympic medals and 49 at the Paralympics. After being appointed as the performance director for British Cycling in 2003, he went on to transform Team GB from very average, under-achieving cyclists into the undisputed best team in the world. His list of achievements in what some regard as the toughest sport in the world, have been nothing short of remarkable. A giant in the world of cycling, he is revered for his coaching methods and man-management skills which combine the best elements of sports science, psychology, technology and business. Sir Dave Brailsford knows a thing or two about transformation.